Having previously focussed on BOB loss in retail, Checkpoint Technologies wanted to develop a brand identity and logo to reflect their wealth of new services for this sector powered by AI. Our solution was developed around the angle brackets synonymous with programming. In the main logo, the brackets contain a zero forming the eye symbol, and expand to include the range of icons designed to communicate the different services provided. The website design was conceived to give the user a sense of the site being alert to them in each section. Icons and graphics animate as they scroll into view and on launch the cursor movements are tracked in the hero section.